Many AI products are priced in USD. For South African builders, that means the real cost changes with exchange rates, card fees and usage uncertainty.
ZAR pricing makes planning simpler. A freelancer can understand what R100 or R200 per month means. A small company can budget for team access without guessing the exchange rate.
The bigger issue is not only price. It is predictable access. Users should know how many messages they have, which datasets are unlocked and what happens when limits are reached.
Gooo uses simple ZAR pricing so users can start free and upgrade when the value is clear.